A Commercial Made the Success Come True Pen of Parker

George Parker, the superb founder for superb enterprise, owned talent in marketing besides his outstanding contribution on tech invention. Do You Know These Attraction of Abercrombie fitch ? Zoe Saldana Give You the Answer 1n 1889, the earliest Parker pens designed by George Parker, overcame old weakness of ink-leaking, and the style was newsy, which gave George Parker many expectations. Anniversaries Gift Ideas for Mom However, the performance of the new pens on the market was normal, not as attractive as being expected.

George Parker felt very disappointed, but he conducted market survey. He found during the survey process that new pens` poor market performance should be attributed to people`s little knowledge to the pens` sound performance. On the same time, the price was higher than others, plus consumer worry about the products oil spills. In the survey, Pike found that even the company’s most famous products – gold-plated pen and jewelry inlaid pen which people bought back weren’t often used for writing, but became collections or jewelry of nobles.

Seeing his hard-working research results were not transferred into social benefits, George Parker felt more worried than any others. Therefore, he decided to intensify their market effort on top of which will be a piece of distinctive and good advertisement. To get a good advertisement words, brains and efforts George Parker cost were not less than that of designing a new pen.

He traveled all major advertising companies and barely chose the sentence [it will not leak in your pocket to make you embarrassed” after repeated selection. Although the meaning was clearly understood, but far from the kind of people could resist the effect of publicity attractive. George Parker had learned a little Spanish. When he chatted with a friend in the bar at weekend, he suddenly found that the English “em-barrass” (embarrassed) was similar to Spanish “em-barazar” (pregnancy). So a bright idea occurred, the combination of English and Spanish, changing the advertisement message for “it won’t leak oil in your pockets, making you em-barazar”.

Finally,just this almost comical advertisement immediately attracted people’s attention and became a joke in people’s spare time. The joke then arose the interest and imagination of users. After speculation and deduction again and again, it became the pen to let people pregnant, or pregnant pen. Under the bombing of such overwhelming live ads, people soon accepted this new pen.

In this way, relying on a strange combination of circumstances of the ads, Parker pen not only won an ideal market, and created a world-renowned brands. With the help of such a charming misunderstanding, parker secured his prosperity of today. However, the true causes to his success are his creative ideas and his marketing skills.