Do You Love Knot With Ugg (Ii)

Livaditis has been selling ugg boots for 15 years now has about 100 pairs of ugg boots remaining for the season. “I wish I had 1000 pairs,” Livaditis says, “Once a customer buys them, they are hooked. They are worth every penny. They are good-looking, comfortable and very warm”.

The Ugg PR machine has also spent three years enticing A-listers to slip into sheepskin. “We have been doing celebrity seeding,” says Karen Bromley, whose New York public relations company represents UGG Australia.

“What happens is that when you have ugg adirondack boots as a good product and people start wearing it, it becomes word-of-mouth and it spreads,” Bromley says. “It was an undiscovered brand that was a surfer boot. Through a series of product placements, getting in magazines and being featured on shows such as Oprah ? she loves them ? it has been discovered. The kids begin to catch on.”

High school girls on the coasts are wearing them with miniskirts, Bromley says, adding that Uggs are now popular for summer and for cold weather. Ugg boots are thermostatic? Comfortable even in extremes of temperature, according to the company.

“The sheepskin ugg classic cardy boots are adjusting to your body,” says Scott Meden, divisional merchandise manager for women’s shoes at the upmarket retailer Nordstrom. He says the store is having trouble keeping up with demand.

Not bad for a product with humble beginnings 30 years ago in Australia, where surfers wanted something warm in which to wrap their feet after catching a few waves. They strapped sheepskin to their legs, creating “ugly boots”, and the name was shortened to ugg boots. 

Californians now wear ugg boots in summer and winter.

Love Knot with Ugg (III)