Do You Love Knot With Ugg (Iii)
Decades ago in the year of 1978, a person named Brian Smith went from Australian to New York in search of customers for his branded Ugg, but he didn’t sell many until he introduced them to surfers in California.
Nowadays ugg boots were worn around the world, and while they still have the connotation of being an Australian product, UGG Australia is owned by the publicly traded Deckers Outdoor Corporation of California. Deckers bought the brand in 1995, when 80 per cent of its sales were to Californians.
Today, sixty-five percent of Uggs such as UGG Infant Erin Boots are sold in other states, says Connie Rishwain, president of UGG Australia.
In the year 2010, the UGG brand is projected to reach thirty-three million dollars in sales, after sales increased by forty-four percent in the third quarter that ended on last September 30.
As for wearing sheepskin ugg sandals in the summertime, Kate Hudson was far from the first. “In California, they have been doing that for years,” says Rishwain. “Kids wear them with shorts. I get a kick out of it when I see people in the grocery store in Ugg slippers.”
Ugg storm not only have changed the fashion taste of people, but also created a new history of the fashion trend.
Love Knot with Ugg (II)