What are Top Modeling Agencies Looking for in Models

In recognition of Fashion Week 2009, I have been researching beauty and modeling tips. In particular what top modeling agencies are looking for when they cast their models. I have used the example of America’s Next Top Model in previous posts, which I understand is not a truly accurate view of the struggle for a model’s recognition into the field. However, since the launch of this year’s Fashion Week, it has become undeniable that the model industry and model agency standards are increasingly growing.

Having the “right look” or being overly “beautiful” does not cut it in the modeling industry now. Very rarely do you see models that you can relate to. Bo Derek, Christie Brinkley and even Cindy Crawford were the last of the girl next-door models. They were all so relatable; they were the beautiful top models that had healthy looks and demeanors.

Now, several years later after the golden age of the relatable model, we have come to a completely different era. An era where there are shows and contests of girls competing for their dream. A time where websites, like talenttrove and newfaces, allow models to market themselves and create online interactive portfolios. We have hit a period where models seem to be getting increasingly skinnier and unhealthier looking. In fact, I heard the same point brought up by a New York City radio station. The DJ raised concerns regarding the modeling industry standards.

It seems the top modeling agencies standards change on a consistent basis. Models and their looks change just as the trends do.  What’s “in” this year without a doubt will be “out” next. The modeling industry now looks for cutting edge models that have a completely different look from their predecessors.  Funky and fresh styles are what are winning the hearts of the industry. The edgy model with the fierce fashion sense has replaced the soft-faced model that we have come accustomed to.

I am sure by 2010’s Fashion Week the modeling industry and modeling agency standards will have changed again. Like most trends, modeling will come full circle and the girl-next door will become the “it” girl once again for top modeling agencies.