Search Engine Algorithms And You!

Search Engine Algorithms and You!
SEO which is the acronym for Search Engine Optimization is a complex process the search engines uses to analyize your web site to see if your site has earned the right to be indexed by the search engines. Not all web sites meet the criteria of the search engines to qualify or stay qualified….for any given period of time. Each search engine has a different set of guidelines for this process. Meeting the qualifications of Google may not be what Yahoo or Bing are looking for, for you to earn high page for your web site.
Each of the search engines uses literally hundreds of checks and balances to establish whether your web site will qualify for indexing in their systems. Understanding the differences of what each search engine are looking for and working with those guidelines….will you achieve good page ranking with the search engines.
There are no regulations in place for SEO Consulting Firms who claims to be SEO gurus. There are more and more individual claiming to be the most knowledgeable in SEO practices. All titles of these organizations are self imposed, however, there are certain unfair practices known as the black hat SEO.
It is recommended that when searching for an SEO company to represent your business opportunity….that good page standings of past projects may represent the quality of work done by that organization. In other words where does that company stand with the search engines. What is their page rank…have they proved they can do the job you need to promote your business opportunity in a timely fashinon?
Another area of interest is the number of links of the organization. Does it even have any links? If so….are these links pointing to the target web site and what is the quality of those links. Are those links good links or are there broken links included in the total. These are just some of the questions you need answered before you commit to hiring someone just because they are cheap and say they are the expert in search engine optimization. A legitimate company can give you a printed report of their link popularity. Ask for it!
When considering the process of Search Engine Optimization you may not understand any of the complex strategies of this ever changing aspect of online marketing. This is where a professional who specializes in top positions with the search engines really comes into play. SEO is a complex process and for the average lay person they can’t fathom the process. Most admit it’s not worth learning or pursuing the ongoing studies required to keep up with the changes that occur on a regular basis. Learning this process in a long and grueling journey and just about the time you think you have all the information to do well….the rules and engine algorithms change. Unless you live with this process daily and are on top of this game every day, something critically important is going to be overlooked and may cost you dearly in search engine rankings. Once you loose momentum with your page rank positions it seem like it takes forever to regain your previous acceptable positions again. A qualified pro lives this process and can help you in this ever changing world called internet marketing.
There are no legitimate guarantees that can be declared for page rank positions with the search engines. The different algorithms of the various search engines will prohibit any site to be indexed and page ranked using a broad brush approach. The guidelines and the criteria the search engines uses is not available to the general public, so any consulting company that says other wise is misleading you. Guidelines with all the search engines are closely guarded secrects that only a trusted few employees of the search engines staff even have a clue of how it all works. We all get the same information….and that information comes only when it’s made available by the individual search engines.
The successful outcome of any SEO campaign is accomplished by trial and more trials over an extended period of time. What works for some SEO Campaigns may not work for another project. Flexibility in this process is an acquired virtue. Using some of the old proven techniques as well as new changes of the search engine algorithms….is the only way to generate a positive outcome for your marketing campaigns. This whole process does not happen overnight….the secret to a successful SEO campaign is consistency and using all the marketing tools available….plus the ability of the SEO professional to meld all of these ingredients together and present your business opportunity to the search engines correctly. Once this information is all put together in the search engines algorithm then and only then will the search engines point your optimized web site to the potential clients when a search query using your keywords and phrases is made by the user.
Larry L Miller
SEM/SEO Consulting
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Search Engine Algorithms and You!