Perfumania Holdings, Inc. (NASDAQ: PERF) $80M (MarketCap)

Perfumania Holdings, Inc. (NASDAQ: PERF) is currently trading at 9, up 1.57 or 21.13%. It is a large, independent, national, vertically integrated wholesale distributor and specialty retailer of perfumes and fragrances. The company has 5 primary operating subsidiaries, including Perfumania, Perfumania.com, Quality King Fragrance, Inc. , Scents of Worth, and Five Star Fragrances.
The company’s wholesale business is conducted through Quality King Fragrance, Inc., which distributes designer fragrances to mass market retailers, drug and other chain stores, and other distributors throughout the U.S. Perfumania is a leading specialty retailer offering a wide range of brand name and designer fragrances. Our chain of more than 350 retail stores selling fragrances at discounted prices are generally located in regional malls, manufacturers’ outlet malls, lifestyle centers, airports and suburban strip shopping centers. Perfumania.Com offers a selection of more popular products for sale over the Internet and serves as an alternative shopping experience for Perfumania retail customers.
On May 5th, PERF announced that Perfumania reported fiscal year 2010 total 1st quarter retail sales of $52 million, compared to $46.6 million in the same period 2009. For the month ended May 1, 2010 and 1st quarter ended May 1, 2010, comparable store sales increased by 4.5% and 7.4%, respectively. The number of stores increased from 365 to 367 in 2010, with 1st quarter total retail sales increasing 11.4%, from $46,636 in 2009 to $51,962 in 2010.
Michael W. Katz, President and Chief Executive Officer, said “We are pleased that we are making progress on driving top line sales while maintaining reasonable gross margins.”
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