Advantage of Public Relations Compared to Classic Advertisements

In this era of advertisement when every company goes for promoting its product, services as well as brand through advertisement, you tend to think that classic advertisements are better than public relations. But, this fact does not hold its ground when we do a realistic comparison of advantages that we get from using both these mediums. When we compare the advantage of public relations and classic advertisements, public relations prove much advantageous in terms of cost effectiveness. Advertising is a paid media where you need to pay for space as well as promotion, while public relations gives you free publicity through publicizing in news conferences to press releases for promotion of your product and services. The high cost of media where the promotions are published or broadcasted for advertisement curtails your creative control, whereas in public relations there is no creative control and you could proliferate your publicity materials to as many media as you want. Even the number of time you publish or broadcast your advertisement gets limited with the cost attached with it, which is not the case with public relations.
Apart from cost effectiveness public relations generate belief of the people in your brand. This is owing to the fact that a public relation piece holds a neutral opinion and presents the views for a news item that makes the reader easily believe on it, while an advertisement creates hype and propaganda about the product that often stops customers from believing its tall claims. The other factor that makes people believe less on advertisements is that an advertisement campaign is an opinion of in-house workers whose sole objective is to sale a product or service, but this is not the case with public relation item as its campaign provide an expert opinion and insight from a news editor view when the article intended for press release goes for publishing. For example, if you want to promote a beauty product, the advertisement will make tall claims about that product and prove it to be the best in the market, which would not be believed by many people but if you take the help of beauty PR, the unbiased product review in leading newspapers will make them know everything about the product and lead them to believe on your beauty product. This will lead people buy your product.
Apart from all these, even the advertising firms take the help of public relations to send their press releases and get the public notice of their advertising events. This fact proves that no matter how much advertisement you do for your products, let’s say beauty products, it won’t get the desired public response until beauty PR are used. This proves the effectiveness of public relations and the reason why it is more advantageous than advertisement. So, if you are ever in a doubt which one to choose advertisement or public relations, always go for public relations campaigns rather than advertisement.