How To Use Email Campaigns To Get And Keep Your Customers

Every good organization knows that the key to a flourishing business is its client base. Regularly converting leads and prospects into customers and keeping your customers coming back for more is an important aspect in this. Many organizations are turning to CRM marketing software to help them streamline their customer contact and provide superior customer service.
A good CRM software solution should enable you to maintain your leads and contacts, facilitate regular contact and follow-ups by phone or email, help prompt and accurate responses and give you the ability to study and analyze sales and performance patterns.
Email campaigns are a great minimum cost – maximum ROI tool to warm up leads and open up regular communication channels with existing customers. Emails can be used to inform clients and prospects of new product development, changes in management or policies, special offers or deals and other related information. These emails help keep the customer informed of the developments in the organization and are a great marketing tool that has instant and fast-spreading reach.
PMAM CRM is a zero-cost CRM software solution that provides total a total customer relationship management and sales force automation experience. This software provides extensive functionality and facilitates all the functions that are required in the customer relationship cycle.
The in-built Campaign tool of PMAM CRM enables an organization to automate regular email correspondence with all the leads and customers in its database. More than 150 templates pertaining to different stages of the business cycle and different types of businesses are pre-provided. Formatting tools and an intuitive interface make it easy to modify the templates to suit your communication needs. New templates and html templates are also easy to create and integrate into the system with ease.
The Campaign tool in the CRM software solution allows these same templates to be emailed to a single customer, a group of customers or all the customers in the database. A series of emails can be scheduled to be sent on pre-defined dates as part of a campaign. An unsubscribe option allows your customers to unsubscribe to these mails if they no longer wish to receive them and those customers are automatically blocked from the next mailing cycle.
The CRM marketing software provides a plethora of similarly useful functionality that will ensure that you can optimize your customer relationships and take your business to new heights.