Help – I like looking sexy but can’t afford it

Women are coming under increasing pressure to reduce the amount they spend on beauty care products amid the economic downturn.

As women are coming to terms with reducing their annual spend on beauty care products, the multi billion dollar beauty industry is feeling the pinch. The scale back has seen the likes of Estee Lauder’s (brands including: M.A.C, Bobby Brown, Clinique) share price drop by 30% on this time last year.

Pretty Parker, co-founder of PrettyMePink, said “yes we are facing very difficult times, and yes everybody has to make cut backs on manicures, pedicures and facials, but the truth is you can still get the same look and feel from the comfort of your own home at a fraction of the cost.”

PrettyMePink has partnered with beauty and makeup experts to bring free and reliable advice to its readers and subscribers.

“It was alarming to find that so many companies are taking advantage of the lack of public awareness on their own skin and hair type, which leads to buying the wrong products then having to buy more products again until we find the best match, therefore wasting our money” said Pretty.

Anu, professional makeup artist, said “What is refreshing about PrettyMePink.com is that there is no multinational beauty company behind the site pushing their own products, instead it has independent experts who help visitors understand their own skin and hair type so that they can make their own informed decision.”

Families throughout the world are having to rethink their finances, some market experts say that it will take many years before we see these so called “green shoots” blossom.

“The best thing that consumers can do before they buy is to ask three magic questions: Will I use it? Do I need it? Can I afford it?” said Pretty.