Aesthetic patient marketing biggest mistakes you should avoid

Aesthetic Patient Marketing: 2 Biggest Mistakes You Should Avoid

I have worked with hundreds of aesthetic practices and am an aesthetic patient myself. In studying not only my experience but the experience of other aesthetic patients I have discovered two very common but extremely costly habits of many aesthetic practices. Avoid these two huge mistakes and you will be on the road to a positive, profitable patient relationship.

Mistake #1: Ignoring Your Patients

Do you know the #1 reason patients never return to your practice?

It’s not that they didn’t like you.

It’s not that they didn’t get a good result.

It’s your indifference! Since you didn’t stay in touch they most likely wandered off to your competitor who did keep in touch. Persistent and consistent communications keeps your name in front of your patients so when they’re ready…..They call you! How do you keep in touch, you ask?

Use direct mail and email marketing to let your cosmetic patients know what’s new with you, your office and the world of aesthetic enhancement.

Now before you close your mind to direct mail because you believe its way too expensive, consider this. The world is getting fragmented today with so many new media outlets for your patients. They get their information from a huge variety of internet sites, cable TV stations and satellite radio. That means you can’t count on one newspaper ad anymore to reach them. You need to be more strategic.

Direct mail is making a comeback and can be the cheapest form of advertising today because it’s so targeted. Since the patient receiving it knows you already, it’s more likely to get opened and responded to.

The point is that it is always easier, cheaper and more productive to stay in touch with patients who already know, like and trust you then it is to constantly attempt to convert total strangers to your practice.

Use patient seminars and events to build relationships.

The more face-to-face time a patient has with you, the more likely they are to stay loyal to you. Holding in-house seminars and events where your patients discover new information and get to interact with you one-on-one is what really solidifies your relationship and their loyalty.

It also gets them talking about you to their friends and family so be sure you always encourage them to invite a friend to your office.

Mistake #2: Assuming Your Patients Will Refer

Let’s consider the value of just one of your patients.

Every one of your patients has, on average, 150-250 people in their circle of influence. That includes family, friends, colleagues, neighbors, hair stylist, gym buddies, etc.

Can you image if every one of your current patients referred only one of them to you – that would double your patient database and, hopefully, revenues very quickly!

So how to you get referrals? You set up systems that happen automatically as part of your processes.

For example…

Patient Photos

Give your patients their photos!

That means you have a process in place where you are actually taking photos every time and making them available to your patients. I guarantee they want them because I asked them in my book and I learned that:

82% wanted their before/after photos and

76% would have shown them to others, if only they were made available to them.

But, it’s all in the presentation. At their post-op appointment when they are the happiest with you and the most excited about their result, hand them a handwritten note card with their photos enclosed that says, “Thank you for your trust” and be sure your name, telephone number and website address are clearly visible.

By the way, this is not just for surgical procedures. I recommend using this same process for your injectable procedures as well.

Gift Cards

Be sure to offer gift cards and gift certificates and make a big deal of it. So many of you offer them but it’s a big secret in your practice. How to change that?

Simple, using your own customized gift bags and tissue, set up a gorgeous display at checkout with an eye-catching sign that says “NEED A QUICK GIFT?”

It’s the timing that’s so important because they are standing there at check-out with their wallet out, credit card in hand and yes, they may need a quick gift. Not only does that increase their order size for the day, it introduces a new patient to your practice.

Patient Testimonials/Videos

In today’s world, trust is harder to come by than ever before. The aesthetic patient is trying to figure out if you are the right choice for them so they need your help but how?

The answer is to offer proof. The more proof you can provide to the patient who’s considering your services, the more likely they are to move forward. I think we all know it’s so much better when a patient tells a prospective patient how great you are than when you tell them how great you are so set up a process for that as well.

Whenever a patient is happy with you and gushing about their result – ask them for a testimonial right then and there. You can have them write it out a note card or, better yet, have a camcorder handy and let them tell their story straight from the heart. Then be sure to add these to your testimonial books, run them on your website and run them in your office.

Thank Them!

By all means, thank them for supporting you! Everybody wants to feel appreciated when they do something nice and your patients are no different. You don’t want to assume your patients know you appreciate their referrals; set up a system that acknowledges their efforts and make a big deal out of it because behavior that is rewarded is repeated.

Send them a handwritten note, call them personally and thank them again the next time you see them. You may even want to send them a small gift and or give them a little extra Botox at their next appointment.

Need more ideas? Visit www.CosmeticImageMarketing.com for even more free tips, tactics, strategies and resources to grow your aesthetic practice.

I’m Catherine Maley and I’m dedicated to driving your aesthetic profits.

I want to look better be happier be sexier have more confidence and have better luck

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Beauty is not synonymous to age

Beauty Is Not Synonymous To Age

Beauty should not be limited only to the young. Youthfulness fades, but beauty should be ageless. In fact, there are many ways to defy the passage of time in one’s physical appearance. Take Ms. Caren Maceyko who was crowned Ms. Senior Michigan at the age of 64. Although she admits being flattered by people who compliment her on her looks, she firmly asserts that a pleasant attitude and personality is much more appealing than her physical appearance. She attributes her beauty to her diet and exercise regimen. She eats healthy foods while avoiding processed ones. She never smokes but occasionally drinks. She keeps her sexy figure by exercising at a minimum of three times a week, by engaging in both cardiovascular and stretching exercises.
Retired librarian Mary Lee Martin takes extra steps to maintain her youthful appearance, at a ripe age of 95. She never leaves the house without taking the time to her beauty regimen. Even when doing simple errands such as checking the mails, she is very conscious about dressing smartly at all times, with a bit of blush, mascara and eyebrow pencil. She also makes it a point to get a good ten-hour sleep, and to eat right by having at least two or three servings of vegetables every day. Martin is also active socially, being a member of several library club groups and dating a special someone, who surprisingly is ten years younger than she.
Women like Maceyko and Martin may look like the exception, but a lot of women can follow in their steps by being aware and conscious of how they age. Prevention is the key, so when you are in your twenties, always wear sunscreen and moisturizer. When the thirties or forties hit, that is the time when the signs of aging being to appear. Maintaining a good skin regimen by moisturizing and exfoliating daily will help prevent those frown lines and laugh lines.
Minimize the appearance of wrinkles by using creams that have retinoid in them. Beauty products such as Amatokin wrinkle cream and Amatokin solution are effective in to smoothen the lines around your face. When fifty and sixty hits, that is time when you can avail of plastic surgery and Botox to defy gravity. When seventy or eighty hits, life happens and still moves on. So just go with the flow, relish those beauty lines and live life to the fullest.

Ceo interview glenn henry founder of via processor subsidiary centaur

CEO interview; Glenn Henry1, Founder of VIA processor subsidiary centaur

Linux Devices. com is proud to present this interview with Glenn Henry, founder of VIA processor subsidiary Centaur Technology, and former Dell CTO and IBM Fellow. Henry discusses the founding of Centaur, its strategy and products, and why Linux is fundamental to his company’s success.

Q: Can you give us a short history of Centaur
A; The idea came to my co-founders
and me in 1993. We were working at
Dell — I was Senior Vice President in
charge of products. At that time, we
were paying Intel I think $160 per processor2. That was the lowest Intel
price, and that was a special deal. So, it occurred to me that you could make
a compatible part and sell it a lot lower. And that part, if not equally fast,
would be fast enough for the masses of people. 3
No one seemed interested in doing that. AMD” was just starting in the x86 business at the time, and they were trying to compete head-on with Intel5. So, in early 1994, I quit Dell, and three other people came with me. We spent a year working out of our homes trying to get funding to start a company to build low-cost, low-power, x86 Tag Heuer Replica chips6 that were differentiated from Intel but fully compatible7 with all the x86 software.

Our theory at that time was sort of a “build it, and they will come” theory. We thought that if we could lower the price of the processor, it would stimulate not only low-cost PCs, but also new applications we didn’t know about in 1994.

We found funding from an American semiconductor company called IDT, and started Centaur. Centaur has never been an independent company in one sense—we were previously wholly owned by IDT, and now we’re wholly owned by VIA. On the other hand, we’re an independent company in the way we operate.9 We have our own culture, our own payroll, etc.

We started officially on Apr. 1, 1995, the day the check came in the mail, an auspicious date. We shipped our first processor two years later, and then another a year and a half after that, in early-1999.

IDT decided to sell us because they had no presence in x86 or the PC world— there was no synergism10 there. So they publicly put us on sale, and VIA bought us in September of 1999. The marriage was perfect, because VIA produces all the other silicon that goes into a PC.

They design boards, their sister and cousin companies produce boards, their other cousin company makes all the other little low-cost parts for a PC—all that was missing, from a hardware point of view, was the processor.

In fact, since you’re Linux Devices, I’ll make a comment. When I was going around selling this argument, I would point out that the price of everything in a PC but two things was going down drastically, and therefore there’s this huge opportunity to move ” PC processing” into new dimensions.

But the two things that weren’t going down were reducing the opportunity. And those two things were the Intel processor, and the Microsoft software.

When we started, we had no answer for what to do about the Microsoft software. We just attacked the Intel processor part of it. But in the meantime, a-long came Linux. Our percentage of Linux—I suspect, although I don’t have the numbers to give you—is much higher than other peoples’ percentage of Linux, just because of the characteristics of our part.

VIA also had that vision of low-cost, low-power system platforms, so it was a good marriage, because we had the secret ingredient that was missing. As long as you have to buy a processor from Intel, you’re obviously restricted in how low a price or small a form factor you can have.
Q: So, currently the relationship to VIA is “wholly owned subsidiary?”

A; Yes, in one sense. We’re very independent, on a day-to-day basis. They don’t send people here. My titular boss is WenChi Chen, the head of VIA, but I talk to him once a month by phone, and it’s usually on strategic things. Day-to-day, month-to-month, we operate independently. We have our own payroll , own culture, etc. On the Tag Heuer Carrera Replica other hand, in terms of product strategy for the future, and practical issues like manufacturing and product support, we work very closely with them. In one sense we’re an integrated division, and in one sense we’re a contract processor design firm. Okay, we won’t push. We appreciate you taking the time to speak with’ us. We can’t imagine getting the president of AMD or Intel to do this.

A; Our whole strategy is so close to the, if you will, the fate of Linux. We identify so much with it. We’re low-cost, aimed at the common person, we’re aimed at new applications, and we don’t have any massive PR11 or marketing or sales budget12, so. Actually, I have a special softness in my heart for Linux13 . I think without Linux our business would be much less than what it is today. It’s just very important to us, so, I wanted to give you guys the time.